
Meet Prima: The Ultimate Care Sneaker for Your Long Shifts
February 14, 2026
Meet the Prima, the newest flagship in our care sneaker collection, specially designed to give you, as a healthcare professional, ultimate support and performance. After more than eighteen months of intensive development, the Prima is an advanced improvement on our beloved Classic style, perfectly tuned to the demands of your demanding workday.
Why the Prima will become your new favorite
As a healthcare professional, you know how essential comfort and functionality are. Your feet carry you all day, and the right care sneakers are the foundation of your wellbeing. The Prima isn't just a shoe; it's a carefully designed tool to make your workday easier and more comfortable.
Advanced cushioning for unmatched comfort
The Prima introduces a brand-new mid-cushioning system that cushions every step and significantly reduces tired feet. This is crucial, especially on the often hard, non-cushioning floors in hospitals. Where running shoes are geared toward forward motion and wear out faster under constant strain, the Prima offers the stable, durable cushioning you need, proven across more than 145 million shifts walked in Clove care sneakers.
SuperClean™ upper: hygiene in seconds
In healthcare, hygiene is vital. The Prima is fitted with an updated SuperClean™ upper, which is fluid- and stain-resistant. This means you can remove bacteria and stains in just a few seconds, essential for a clean and safe work environment. The ease of cleaning saves you precious time and effort after a long shift.
Optimal grip and stability
Safety comes first. The Prima features a new slip-resistant sole certified to ASTM F3445 slip resistance. This provides maximum stability and grip on slippery hospital floors, significantly reducing the risk of slipping and falling. You can move with peace of mind, knowing you're standing firm.
Quick and easy to use
The Prima's slip-on design allows for quick putting on and taking off, a lifesaver when every second counts. No hassle with laces, just ready for action or a well-deserved break. This functionality, combined with durability that lasts 2 to 3 times longer than regular running shoes, makes the Prima a smart investment. In fact, 71% of users who have tried the Prima have already made the full switch.

Conclusion
The Prima is more than just a care sneaker; it's a partner developed specially for you. It offers the perfect combination of advanced comfort, unmatched hygiene, and superior safety, so you can focus fully on your important work. Stop wasting shifts in shoes that give out, and switch to the Prima to experience the difference. Take good care of yourself, so you can take care of others.

